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TrademarksYour trademark is any word, name, symbol or logo that is used in association with goods. Your service mark is a mark used in the sale or advertising of services. Both have the effect of distinguishing your goods or services from others.
Brand recognition is one of the most important marketing advantages in launching a product domestically or worldwide. Establishing appropriate protections to facilitate that brand recognition requires judgment and experience and an understanding of the bottom line. Fay Sharpe helps its clients safeguard their trademarks and service marks through counseling on selection, design and use; rendering opinions concerning trademark infringement and registration of trademarks and service marks; preparing, filing and prosecuting applications for registration of trademarks and service marks before the USPTO, state and foreign administrative offices; and representing clients in trademark opposition and cancellation proceedings in the USPTO and foreign administrative offices. We manage worldwide trademark portfolios for clients such as Lincoln Electric, Bongrain S.A., Omnova Solutions and Nickent Golf Equipment. |
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